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Launch Week

Launch Week

Correction, 2026-09-21. This page used to say Launch Week 1 ran in June 2026 with posts on Show HN, Product Hunt and Reddit. The five features did ship. The posts did not: no Show HN, no Product Hunt listing and no Reddit thread for Mushi Mushi ever went out. We are keeping the shipped list below and replacing the rest of the page with what actually happens next.

What shipped in June 2026

DayFeatureStatus
MonOpen-source relicense — the server moved to AGPLv3 (the post)shipped
TueOne-click MCP install — mushi setup wires Cursor, Claude Code, Continue and Zedshipped
WedZero-config SDK init — <MushiProvider> reads its env vars, no propsshipped
ThuGitHub OAuth + onboarding — built; the provider stayed switched off in production until Septembershipped, mis-configured
Frimushi login — browser-guided credential setup, no UUID pasteshipped

Nobody outside the project was told. That is the honest summary, and it is why the launch model changed.

How we launch now: one post per release

A five-day blast assumes an audience that is already watching. We do not have one yet. So each release gets one public post on one channel, and the next release does not launch until the previous one has been measured. The number we publish after each is not stars; it is activated external projects per week, meaning a project owned by someone who is not us received its first real bug report and its owner opened the diagnosis.

ReleaseShipsThe postWhat we publish afterwards
R1 “Proof”The no-signup demo verified in a private window; npx mushi-mushi on a fresh app reaching a first diagnosis in under five minutes, filmed; docs search returning no dead links; privacy policy and terms live; a first-reply promise on issuesShow HN, one Tuesday, 12:00–17:00 UTC. The URL is the demo, never the repo.A blog post with the real numbers from that week, whatever they are: referrers, signups, activated projects.
R2 “Found”The five comparison and how-to pages; the Mushi setup skill audited for Cursor and Claude Code; the Cursor plugin submittedProduct Hunt, plus value threads in r/cursor and r/ClaudeAI over the following two weeks (a thread first, the link in the comments) and a pitch to two developer newsletters carrying the HN numbersJourney post #2: what N visitors did on a no-signup demo.
R3 “Loop”A “Bug reports by Mushi” mark on the widget with a one-click opt-out; the events that let us measure whether it refers anyone; GitHub Discussions as the community homeA normal HN submission of journey post #3 (not a Show HN) and a dev.to cross-postJourney posts #3 and #4, and the loop’s referral rate.

The gate before R1

R1 does not post until every line here is true. The list is public so that if you read the Show HN and find one of these false, you can say so.

  • The demo at /connect loads in a private window with no signup and produces a diagnosis.
  • npx mushi-mushi on a fresh Next.js app reaches a first report and diagnosis in under five minutes, screen-recorded.
  • The two hero GIF slots on the landing page show that recording.
  • The docs search tool our MCP server exposes returns zero dead links.
  • The VS Code extension is either published or marked “deferred” in the distribution notes, and is not mentioned on HN until it is published.
  • The privacy policy and terms of service return 200.
  • CONTRIBUTING.md promises a first reply on issues within 24 hours on weekdays.
  • This page tells the truth (done, 2026-09-21).
  • The site’s structured data lists only accounts that exist.
  • The Bluesky queue has no items scheduled in the past.
  • The activation query returns a number, even if that number is zero.

What we will not do

  • Post the same text to two places.
  • Buy upvotes, hunters or ads.
  • Resubmit a Show HN that fell off the front page.
  • Claim a launch happened when it did not.

Want to be notified?

Watch releases on GitHub , read Announcements in Discussions , or follow Bluesky . The numbers from each release land on the blog.

Run your own

The runbook, with the presence rule, the hard rules and the post-mortem template, lives in docs/marketing/launch-week.md.

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